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Creative Business Guide to Marketing: Selling and Branding Design, Advertising, Interactive, and Editorial Services
Cameron S Foote
eBook. W. W. Norton & Company 2011-11-14.
ISBN 9780393733785
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Buy from Amazon.co.uk
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Publisher description
The go-to guide on how to market a creative organization, why it is important, and what techniques work.Marketing influences the success of creative services businesses more than any other issue: bad luck, insufficient funding, difficult clients, and weak employees all pale by comparison. Old standbysword of mouth, referrals, and occasional promotionsare inadequate in today's competitive environment. Whether focused on design, advertising, interactive, editorial, or public relations, all creatives need this know-how book for marketing their business
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Creative Business Guide to Marketing: Selling and Branding Design, Advertising, Interactive, and Editorial Services
Book reviews » Creative Business Guide to Marketing: Selling and Branding Design, Advertising, Interactive, and Editorial Services
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![Seminar on Strategies for Service Management--Marketing in Todays Competitive Service Environment, Paris, France, 11th-13th November 1987: [papers]](https://coverdb.com/reviewUK/w90/954/9283111281.jpg)
