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The Creative Business Guide to Marketing: Selling and Branding Design, Advertising, Interactive, and Editorial Services
Cameron S. Foote
Hardcover. W. W. Norton & Company 2011-11-14.
ISBN 9780393733471
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Buy from Amazon.co.uk
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Publisher description
The go-to guide on how to market a creative organization, why it is important, and what techniques work.Marketing influences the success of creative services businesses more than any other issue: bad luck, insufficient funding, difficult clients, and weak employees all pale by comparison. Old standbys-word of mouth, referrals, and occasional promotions-are inadequate in today's competitive environment. Whether focused on design, advertising, interactive, editorial, or public relations, all creatives need this know-how book for marketing their business
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The Creative Business Guide to Marketing: Selling and Branding Design, Advertising, Interactive, and Editorial Services
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