Robert B. Woodruff

Know Your Customer: New Approaches to Understanding Customer Value and Satisfaction (Total Quality Management S.)  Robert B. Woodruff Sarah F. Gardial Paperback. Blackwell Publishers, 2004-12-27 ISBN 9781557865533     Marketing Management (Irwin Series in Marketing)  David W Cravens Gerald E Hills Robert B Woodruff Hardcover. Richard D Irwin, 1987-01-27 ISBN 9780256055474     Marketing in Action: Readings and Cases  Andrew M. Forman David W. Cravens Robert B. Woodruff Paperback. Addison-Wesley, 1986-03-01 ISBN 9780201108446