 |
|
Public Relations: Strategies and Tactics, Plus MyCommunicationLab without eText
Dennis L. Wilcox
Paperback. Pearson Education Limited 2013-09-10.
ISBN 9781447964322
|
|
|
|
Buy from Amazon.co.uk
|
Publisher description
Comprehensive and current, Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic concepts, strategies, and tactics of today's public relations practice. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns. It encourages student to actively engage in critical thinking, analysis, and problem solving. Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts
More books by Dennis L. Wilcox
Similar books
Rate the book
Write a review and share your opinion with others. Try to focus on the content of the book. Read our instructions for further information.
Public Relations: Strategies and Tactics, Plus MyCommunicationLab without eText
Book reviews » Public Relations: Strategies and Tactics, Plus MyCommunicationLab without eText
|
|
 |
|
|
|
|
