Publisher description
Venturing is a pragmatic methods-based book that first helps students conceive, design, and test product and service innovations, develop business models for them, and then write their business plans and investor pitches. The book also delves into different types of investors, stages of investment, and deal structures. It is a perfect book for business planning courses, where the instructor wishes to emphasize innovation and the creation of truly interesting, customer-grounded businesses
More books by the authors
Similar books
Rate the book
Write a review and share your opinion with others. Try to focus on the content of the book. Read our instructions for further information.
Venturing: Innovation and Business Planning for Entrepreneurs
Book reviews » Venturing: Innovation and Business Planning for Entrepreneurs
|
|
|
|
|
|
|