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Sold! How to Make it Easy for People to Buy from You
Steve Martin
Gary Colleran
Paperback. Financial Times Prentice Hall, 2004-02
ISBN 9780273675181
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Essentials of Marketing
Frances Brassington
Stephen Pettitt
Paperback. FT Prentice Hall, 2004-07-22
ISBN 9780273687856
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The Highly Effective Marketing Plan
Peter Knight
Paperback. Prentice Hall, 2004-12-31
ISBN 9780273687863
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Brand Stretch: Why 1 in 2 extensions fail, and how to beat the odds: A brandgym workout
David Taylor
Hardcover. Wiley, 2004-04-16
ISBN 9780470862117
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The Business of Brands
Jon Miller
David Muir
Hardcover. John Wiley and Sons Ltd, 2004-09-10
ISBN 9780470862599
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Managing Scientists: Leadership Strategies in Scientific Research
Alice M. Sapienza
Paperback. Wiley-Li, 2004-05-31
ISBN 9780471226147
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Managing Customer Relationships: A Strategic Framework
Don Pepper
Hardcover. Wiley, 2004-04-19
ISBN 9780471485902
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Strategic Market Management
David A. Aaker
Paperback. John Wiley and Sons (WIE), 2004-08-30
ISBN 9780471659037
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Principles of Marketing: AND Marketing in Practice Case Studies DVD Vol 1
Frances Brassington
Stephen Pettitt
Paperback. FT Prentice Hall, 2004-06-10
ISBN 9780582851047
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Destination Branding
Nigel Morgan
Annette Pritchard
Roger Pride
Paperback. Butterworth-Heinemann, 2004-06-26
ISBN 9780750659697
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